
Do you remember your first night upon arrival at Coast Guard Training Center Cape May? Do you remember the first face you saw after the bus pulled to a screeching halt in front of Sexton Hall? How could you forget the emotion, the sights, the sounds, or the uncertainty? For the recruits it was impending doom. For company commanders such as Chief Petty Officer Jason Rule, it was an opportunity to have a hand in molding future Coast Guardsmen.
Once you hit the field, it’s not too often that you have the privilege to run into a prior company commander; it’s a rare and unique opportunity. And, when that type of opportunity presents itself, carpe diem! So, I did just that. I spent a couple hours with officer-in-charge Chief Jason Rule in his office at Aids to Navigation Team Panama City, Fla. We talked about his journey, what led to his decision to become a company commander and how the experience has shaped his Coast Guard career.
Rule, a boatswain mate, was stationed at TRACEN Cape May as a company commander from 1997 to 2000. He found his way to Cape May in a roundabout sort of way.
“Initially, I was working on the enlisted recruit training advisory committee, which eventually led to the non-rate workforce structure study, and we met in Cape May. I walked around the base and observed what was going on and I decided to put in for company commander school,” said Rule.
At first sight, Rule, as would any outsider looking in would do, assumed that being a company commander simply involved marching, yelling, and teaching recruits basic military instruction. How very wrong he was.
“Being a company commander wasn’t what I initially thought it was going to be,” said Rule. “Even when you don’t see us we are working. We are writing schedules, handling recruit personnel issues, doing uniform maintenance and handling our collateral duties,” he said.
Rule began his career as a company commander at the pay grade of an E-5 and eventually advanced while he was at TRACEN Cape May to an E-6. Over the course of his three years at TRACEN Cape May, Rule developed a bank of stories that would leave you, the readers, speechless.
Being a company commander is very similar to having an alter ego. When you attend company commander school you are groomed to a certain persona, said Rule. You are expected to meet certain standards because you are the first real taste of the Coast Guard for a new recruit. And, what better way to showcase the Coast Guard then by maintaining impeccable uniform standards.
As a company commander, you are taught to give everyone a 3-second head-to-toe inspection, said Rule. Therefore, as a company commander your uniform standards need to be on point. Rule recalled with a smile, how much time and effort he put into his Coast Guard wardrobe.
“On Saturdays and Sundays when I had off, I spent all day ironing. Even if football was on, all I did was iron my uniforms and polish my boots,” said Rule.
Rule maintained an extensive uniform checklist. To his best recollection while at TRACEN Cape May he owned four ribbon sets, 14 light blue shirts for wear with the tropical blue long uniform, seven pair of wool trousers for the dress uniforms and four pair of Chorofram dress shoes. And don’t forget the shirt-stays.
“I wore shirt-stays for five years after I left TRACEN. Old habits die hard, what can I say,” said Rule.
There are certain tricks-to-the-trade that company commanders learn. Without divulging to many of their secrets, Rule alluded to the notion that being a company commander is a “role” they are taught to play in school that is often mistaken for arrogance.
“The biggest misconception is that we are prima donnas. Some of our intensity may come off as arrogance, but we are taught to play a role, and we have to stay in that role for a reason,” said Rule.
One of the hardest things to do as a company commander is to maintain the role once they leave TRACEN after a full workday, said Rule. When the recruits are given off-base liberty it isn’t uncommon for a company commander to see the recruits out in the town of Cape May. As a company commander, it is imperative they maintain composure and at times continue in the role of company commander even during liberty hours.
The eight-week journey is a learning experience not only for the new recruits but also for the company commanders. Rule said he learned leadership skills that have been invaluable to his Coast Guard career. Through the hundreds of recruits that came and went under his command, he was constantly learning something new.
“They learned from me and I learned from them. Being a company commander has given me more patience. It has helped me to better understand why we do certain things in the Coast Guard,” said Rule.
From time to time, Rule will sit back in his office and reflect on the various recruit companies he ran, as well as specific recruits that left their mark on his time at TRACEN Cape May. Two such recruit companies come to mind. Papa 152 and Victor 154.
Rule ran Papa 152 with Petty Officer 1st Class Pernell Parker, who is now retired. Why does this particular company stand out?
“We started with 78 recruits, including 14 females. We graduated 40 of those recruits, and only one of those was female,” said Rule.
Victor 154 stands out for a different reason.
“I ran that company with HS1 Mark Gurnett and MK2 Jeff Keim,” said Rule. “They were one of the most extremely disciplined and motivated companies I’ve ever run. You could have them stand out in a field for hours, and they wouldn’t move a muscle,” he said.
It’s more difficult for Rule to pinpoint specific individuals that stood out. He did mention that there have been times when he has been stationed with someone that graduated from one his recruit companies.
“At first it’s awkward, but after the awkwardness wares off, it’s business as usual,” said Rule.
On his window ledge in his ANT Panama City office, Rule has a book of memories. He shared this particular book with me the afternoon we met. It is full of photos of past companies, hand-written letters from recruits, and keepsakes reminding Rule of his three years spent at TRACEN Cape May.

One photo stands out from all the rest (see photo right, taken by then, Petty Officer 1st Class Brandon Brewer, now Lt. Brandon Brewer). It’s a photo that has gained popularity from being published in the recruit Blue Jacket manual. In it, Rule is invading the personal space of a covered recruit for not obeying a direct order. Rule, without hesitation recalled that day with precise accurateness.
“I was yelling at him because I was attempting to get them to count and get themselves into squads. Once they formed into their squads I told them to take their covers off. He was the only one who didn’t take off his cover,” said Rule.
Rule, now 40, has had a long and prosperous career. His journey through the Coast Guard has taken him to Station Saginaw River, Station Toledo, ANT Detroit and now ANT Panama City where he is officer-in-charge. If he could liken his time as a company commander to anything he would use this analogy:
“Being a company commander is like being a law enforcement official or a politician. You are out in the public every single day,” said Rule. “You are the representative of the Coast Guard.” If you are a mess, how could you be taken seriously? If you say it, you better be prepared to own it,” he said.
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